The local entertainment industry is increasingly reflecting a troubling global pattern: the normalisation of alcohol and substance abuse. What may appear to be a lifestyle choice is often learned behaviour, shaped by influence rather than necessity. While the work environment can be demanding, it cannot serve as an excuse. Choices remain personal, and accountability must follow.
It is concerning to see young, talented artists with promising futures falling into this trap. Many enter the industry with clear ambitions, only to find themselves navigating a culture that quietly rewards excess. Behind the public image, the reality is often very different.
In a recent conversation with a local artist struggling with alcohol, the illusion faded. His voice was heavy and uncertain. He spoke not of fame, but of a simple desire to make music and live his dream. He described the pressure of the spotlight, saying, “the lights were everywhere,” and how fitting in meant losing himself within them. It is a painful contradiction.
This narrative has been normalised for too long. It must change.
Protecting our talent requires more than criticism. It demands a shift in mindset across the industry. Success should be defined by discipline and clarity, not self-destruction. Artists influence communities, and that responsibility is significant.
If the industry is serious about growth, it must also be serious about protection.