Victor Mudau, better known as DJ Davic, is quietly becoming one of Limpopo's most influential music figures. The Nemungadi-born producer, DJ, singer and songwriter is the driving force behind Masana Records, an independent label rooted in authenticity, language and cultural pride.
Blending amapiano, reggae, house and Afropop, Davic's sound is both danceable and reflective, shaped by years of listening to everything from jazz and gospel to R&B and kwaito. "I listen to everything. It depends on the mood of the day," he says. "I am inspired by everything in art."
Masana Records was born from both necessity and vision. "When I started Masana Records, the only thing behind it was to uplift my language, Tshivenda," he says. "There were very few artists who sang 100 percent in Tshivenda, especially in hip-hop, house and kwaito." For Davic, the name Masana symbolises a dream many doubted. "Most people did not believe in me, even those close to me. To me, it is a dream come true. Muloro wowedza. I still believe the destiny is far."
Despite early challenges, Davic has built an impressive portfolio, working with artists such as Mizo Phyll, Humbulani Ramagwedzha, Mbali Zuke, Soweto Gospel Choir and Dr Mageu. His label now represents rising voices, including Mbali Zuke, Thina, Joko, Rocfuzeh, Rockzie and Malwela VDA, from Limpopo and beyond. His latest single, Mvula Mulobilo, featuring Saijan K, continues his spirit of collaboration.
Among his mentees is emerging VenRap artist Teeago. "He is inspired by most of my work as the first VenRap producer," says Davic. "He is a hard worker. Mark my words — something big is coming."
In the studio, Davic often builds a concept before the artist arrives. "Sometimes, when I am producing the beat, the idea is already in my mind," he says. His latest project carries a message about gratitude and faith: "To wake up in the morning is a blessing. To have a job, food, health — that is a blessing. I am sending that message in dance form."
Running a label is no easy task. "You become a parent to your artists. Many of them do not understand the music business," he says, stressing the need for workshops in underrepresented regions like Venda. His advice to young artists: "Be inspired, but do not change your style. As an artist, you need to have identity. That way, we can differentiate you from others."
For DJ Davic, staying humble and informed is key. "Do not be carried away by fame. Stay humble. Not everyone on your way to the top is your friend."