Pfarelo Masutha of Phadzima has embarked on a journey to revolutionise the photography industry in Limpopo, and he has already become a household name. He specialises in capturing those very special occasions, such as weddings, parties and funerals, on quality videos and photos. Now, he is also starting to investigate making movies.
Phadzima started his photography business in 2010. "I have loved photography since I was young and was encouraged by well-known photographer Emmanuel 'Mr Photographer' Davhana. I started my own company because of my passion for photography, and since then it has become my livelihood."
He says that shooting people and things on camera is more than just a hobby for him. "It gives me joy to be able to capture memories that tell people's stories, and making it my everyday job is a dream come true. Photography is a natural talent for me, influenced by a love for colour and nature, which I love to capture on camera," he says.
Phadzima has big plans for his business. "I have started very small, but I am dreaming of a big company with big equipment, that can employ other youths. With the inspiration I am getting from other local photographers who are making it in Gauteng, I think the sky is the limit."
He says that the quality of the work he produces has earned him many clients. "I am always humbled by the response I get from my clients. I didn't at first have enough equipment to get the job done, but as time went on, things got better. More people saw my pictures on social media and gave me events and other jobs to cover. With the money from those assignments, I bought my own equipment, and here I am today. I am a lucky man to be able to do what I love best," he says.