Over the weekend, social media content creator Mpho “The Gyad” was laid to rest, in a moment that highlighted both the strength and potential of the creative community.
Fellow artists, influencers and practitioners arrived in large numbers, transforming the occasion into a dignified and heartfelt send-off. It was a powerful display of unity, respect and shared identity.
Yet beyond the emotion, the gathering raised a pressing question: what if this same collective energy were channelled into building the future of the industry? The arts and entertainment sector is rich in talent, but often fragmented in structure and direction.
Moments like these show that unity is not only possible, but natural. What remains is to translate that spirit into organised effort. Creatives must begin to engage beyond events and crises, sitting down to map strategies, establish frameworks and protect their interests.
A co-ordinated structure would not only strengthen collaboration, but also open pathways for sustainable livelihoods. The support is there; the challenge is to turn it into lasting progress.