Date:20 May 2018 - By: Tshifhiwa Mukwevho
For 22-year-old events organiser Arendwaho Duncan Ndou, better known as Madikita, music is the food of the soul and a medium for entertainment.
This became apparent when he took the step of promoting many other singers in the Vhembe District because he believed that artists needed more promotion and exposure in this age.
“I used to organise events such as ‘pens down’ and beauty pageants,” said the resident of Tshandama village, near Tshilamba in the Mutale area. “But with all those initial skills that I got during my high school days as events organiser, I am proud to promote a wide range of artists whose talents wouldn't have seen the great exposure, had it not been for my efforts.”
In Tshandama, it would seem that Madikita had become the saviour of many youths when it came to matters of events management. “The rise and fall of artists sometimes lie in the efforts that go into marketing – if one fails to adequately market one's event, that artist is bound to go nowhere in terms of success. He or she won't stand the test of the time in the industry.”
He stated that he started organising events at the age of 11 and added that it was also high time music lovers and artists alike started paying respects to events organisers because they formed part of the music industry. “I attended Thengwe High School, where I was also encouraged to nurture my talent of events management,” he said. “I was given a chance to organise some major school events, and they were all successful.”
At some stage, Madikita met Siala Mphaleleni and they teamed up and started Jaydee Promos, an events-management organisation. “We had arranged shows which featured great names like Proheed. The Proheed show in particular, received a big mass of supporters. So far, I have promoted the music of Dovey, 30 Mrepa, Proheed, Shufflers and RasCanly.”
He said he was able to make a name for himself because he was determined and goal-directed. “As Jaydee, we don't expect any initial or joining fee from artists,” he said. “We had visited 70 villages and towns, where we promoted our artists. We therefore thank all artists who had contributed in making us who we are today.”
Arendwaho Duncan Ndou, better known as Madikita. Photo supplied.
By: Tshifhiwa Mukwevho
Tshifhiwa Given Mukwevho was born in 1984 in Madombidzha village, not far from Louis Trichardt in the Limpopo Province. After submitting articles for roughly a year for Limpopo Mirror's youth supplement, Makoya, he started writing for the main newspaper. He is a prolific writer who published his first book, titled A Traumatic Revenge in 2011. It focusses on life on the street and how to survive amidst poverty. His second book titled The Violent Gestures of Life was published in 2014.